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said its Black Friday sales hit a record of $3.36 billion this year, marking a 17% growth from the 2021 edition, with apparels & accessories featuring among the categories most sought by consumers. Shopify’s Black Friday Sales Hit a Record (8:30 a.m.)Ĭanadian e-commerce firm Shopify Inc.
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Shoppers also bought up Xbox Series X and PlayStation 5 devices, as well as drones and Apple MacBooks, Adobe said.Į-commerce purchases are expected to total more than $9 billion on a combined basis Saturday and Sunday. Hot items included toys such as Fortnite, Roblox and Bluey. Shoppers spent their money primarily on electronics, smart-home items and audio equipment, while toys and sporting goods also performed well, Adobe said. That was slightly ahead of the company’s initial projection of $9 billion, although the percentage increase lagged far behind the country’s inflation rate, which is running at almost 8%. Online sales during the US’s biggest shopping day of the year rose 2.3% to $9.12 billion, Adobe Analytics said Saturday. “Retailers delivered on Black Friday with deals that enticed consumers to fill their carts despite the inflationary environment,” said Michelle Meyer, the North America Chief Economist at the Mastercard Economics Institute.Īdobe Reports Record $9.12 Billion in E-Commerce (8:30 a.m.) The 12% figure is not adjusted for inflation. Apparel, electronics and restaurants were strong performers, the company said. US Black Friday Sales Rise 12%: Mastercard SpendingPulse (12:06 p.m.)īoth in-store and online sales were up 12% this year compared to 2021, excluding the purchase of cars, according to Mastercard SpendingPulse, which tracks all payment types across the Mastercard Inc. Our data shows consumers continue to enjoy the benefits of the brick-and-mortar shopping,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions. “The pandemic-driven trend of shopping in unenclosed shopping centers has endured and malls are seeing resurgence as well. Visits to physical stores on Thanksgiving Day increased by 19.7% compared to last year.Įnclosed mall traffic increased 1.2% and traffic to non-malls, such as strip centers and standalone stores, increased 4.7% compared to Black Friday 2021, the data show. Shoppers Return to Malls and Stores: Sensormatic (1 p.m.)īrick-and-mortar retailers, who for the last two Black Fridays contended with Covid-19 outbreaks and restrictions, saw in-store visits tick up this year by 2.9% compared to 2021, according to preliminary data compiled by Sensormatic Solutions. All time stamps reflect the US East Coast. Toy Discounts Typically Peak on Black Friday: BIīloomberg News is following the latest developments as information becomes available throughout the day.

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You’ll also get more than 1,000 free fonts with Adobe Fonts, 100GB of cloud storage for your projects and files and practical tutorials, as well as access to 55 million royalty-free images, graphics and videos within the apps.Īs you can see in the Keepa graph above, this is the cheapest we’ve seen Creative Cloud drop, with the software routinely falling to this place for a very short period of time each November.
